How Mobile Technology Is Reshaping

Mobile technology is fast becoming an event organizer’s secret weapon to success. Not only does mobile technology help in creating an outstanding experience for both the event planner and the attendees, but assist in reshaping the way the event promotion was executed in the pre-mobile days. Nowadays, event professionals are using a number of advanced mobile applications to increase event attendance, achieve high revenues, and create a loyal customer and sponsor base.

Let’s discuss how mobile technology is actually reshaping events.

Flexible Content Delivery

Event organizers can use mobile gadgets to deliver learning or training materials, texts, emails, website links, and images to their customer’s mobile device. Customers may view this information at their convenience. Furthermore-, organizers can instantly update event schedules to let the potential attendees quickly view the same and reply back in case they require clarifications.

Environmentally Friendly and Less Expensive

Mobile gadgets are far more environment friendly than doing things manually. They don’t require the usage of paper to perform tasks. Event planners can create event registration forms online and send them to the prospective attendee’s mobile device (cell phone, tablet PC, laptop, etc) in relatively no time. Mobile applications are less expensive with no additional costs being incurred on buying, installing or downloading any plug-ins or software.

Promotes Onsite Efficiency and Accuracy

Mobile gadgets are highly portable, hence easy to carry at a tradeshow, meeting, conference, etc. They can be effectively used for real-time access to onsite attendee check-in, generating reports, lead retrieval information and getting customer feedback without having to wait for days to compile data and evaluate the event performance and post-event survey.

Highly Interactive

Mobile gadgets are increasingly used by students and working professionals to stay in touch with their peers, instructors, colleagues and so on to solve critical issues. Besides, they act as a wonderful platform to share important class or work-related texts, videos, and websites with fellow classmates or business colleagues.

Easy Follow Up

Mobile technological applications let you immediately follow up with a crucial prospect at a tradeshow. You can quickly take his/her contact number or email id and follow up with the person later. Besides, you can use mobile gadgets to give a quick demo of your main products and in this way create a long lasting impression in the prospect’s minds to keep contact for future expanding business networking. Cell phones and similar other portable gadgets can be used to share various event details with the online social media fans and followers. Social media groups on Facebook and LinkedIn may be pulled together to create a discussion. Post tweets about your upcoming meeting or seminar schedule on Twitter to create a ripple of re-tweets for enhanced event attendance.